Provided by Beautiful Asset Advisors®, LLC

THE INVESTMENT AND ASSET POTENTIAL OF ART©
JIANPING MEI AND MICHAEL MOSES
CO-FOUNDERS OF BEAUTIFUL ASSET ADVISORS®LLC

The Mei Moses® family of fine art indexes is used on this website to study the historical performance of art as an investment and asset class based on auction transactions. The indexes have been developed from a proprietary database, collected over the past 20 years, of over 30,000 purchase and sale price pairs for objects that have sold at public auction more than once. To measure relative performance these indexes are compared to equities, government bonds gold, cash, real estate etc. In particular return, risk and correlation among the assets over many time periods and holding periods are analyzed in detail.

The beauty and uniqueness of art as an asset class is that it gives individuals the opportunity of gaining pleasure and excitement from its ownership in three distinct ways. The first beauty of art is the obvious one of emotional appeal obtained from the visual image of the object. The second beauty of art is the enjoyment most individuals obtain from the process of its acquisition. This includes, but is not limited to, knowledge acquisition, socialization with like minded collectors and experts, excitement of the chase, meeting its maker, etc.

The third beauty of art is its longevity and financial performance. Over the last three millennia there has never been a time when art was not important and appreciated. In general arts relative performance is based on the historical time period under consideration. For example over the last fifty years the Mei MosesR world all art index and the S&P 500 total return stock index have had approximately equal compound annual returns. The art index has underperformed the equity index for the last 25 years. Over the last five and ten year periods art has significantly outperformed equities. For many of these time periods art also has equivalent volatility however it has much lower liquidity than most other financial assets. However art has low correlation with other assets and thus may play a role in portfolio diversification.

We have created Beautiful Asset Advisors® LLC to concentrate on arts third beauty. We ignore the first two not since we feel that they are unimportant but that there are others more qualified to address these issues than ourselves. On this website, artasanasset.com, we will address the topics that might be of interest to neophytes and sophisticates alike about the financial characteristics of the art asset class relative to other assets. Thus this site deals only with financial performance and all derivatives based on these facts rather than individual or summary information on all art auction market transactions.

Since we are comparing arts results to those of financial products we must insure that the data we use is transparent, unbiased and based on same object transactions. We thus base all our findings on a proprietary database of objects that have sold more than once on a world wide basis at public auction. This database now comprises over 30,000 repeat sale pairs. We currently build our database from the analysis of seven individual collecting categories: old master and 19th century, impressionist and modern, American before 1950, post war and contemporary, Latin American, British painting after 1950 and traditional Chinese works of art. This information allows for the creation of annual indexes for each of these collecting categories as well as the world all art index. The data also allows us to develop insights into the factors that drive returns for individual or groups of objects. We also use the indexes to undertake asset allocation studies that include art as well as making available an on line "mark to market" art valuation service. In 2009 we introduced a new feature that will allow for the generation of graphs that plot true return versus purchase date for all the pairs in our database for the most important and highly traded artists.

All this information is provided as a service for individuals and institutions that are interested in participating in the art market. It should in no way be construed as a recommendation of art as an investment. Investment decisions should be based on the risk tolerance and planning horizon of the investor. Please contact your investment adviser for assistance. Art market participants must understand that past performance is also not a guarantee or predictor of future results. It should also be understood that since art trades infrequently and each piece is unique there is no guarantee that individual portfolios of art objects will yield that same returns as the indexes presented on this website.