Provided by Beautiful Asset Advisors®, LLC

COMPUTATION, DATA COLLECTION AND LATEST VALUE
OF THE MEI MOSES® ALL ART INDEX

Index creation for individually unique objects like residential real estate and art requires a different approach than used for an index of stocks, bonds and commodities. This is due to the infrequency of trading and differences in the characteristics of the objects that come to market from period to period. Thus for art and real estate an index based on average prices over a period of time may be more dependent on the mix of objects that come to market rather than changes in the underlying market itself. A database of repeat sales of the same object resolves this issue. Our database for art now has over 13,000 repeat sale auction pairs and approximately 1,000 additional pairs are included each year. We use a statistical methodology to create our index which is similar to that developed by Professors Case and Shiller for their residential real estate index published by Standard and Poor's.

To insure transparency for our art indexes we only collect data based on public auction results. We gather data continuously on the New York art market from Sotheby's and Christie's auction houses and have gone back to 1925 to start our analysis. For the major art collecting categories; old master and 19th centaury; American before 1950; impressionist and modern; Latin American; and post war and contemporary we search the current sale catalogues for items that have sold. For those items which also have a listed prior auction sale we use our best research efforts to obtain the consummated prior sale price at any auction house, anyplace in the world and at any date. If the object has been held for at least a year and we have successfully found both the sale and purchase prices including the relevant buyer's premium we include it in our database. Thus, we introduce no subjective sample selection bias. We start our current annual All Art index with data available from 1925 since that is the start date for the S&P 500 total return index which we use for comparison purposes. Our All Art index explains approximately 70% of the variability of a measure of the underlying returns of the objects on which it is based.

We intend to publish the new value of the Mei Moses® All Art annual index during the first week of January of each year. Using newly collected data, we update the index using the return estimated for the past year. (Note that, while the new data added may improve the estimates of prior years, we will not retrofit the index published before.) The year end value for 1925, the starting year for our index, was 1.0 and the 2007 year end value of our index was 279.42 and the 2008 year end value was 267.1. Information on historic performance of our indexes is available to registered premium users of this website. For customers interested in a more detailed description of the data and methodology please see our article, Art as an Investment and the Underperformance of Masterpieces, in the December 2002 issue of the American Economic Review.

Since our indexes are annual indexes, for consistency, we assume that all purchases and sales take place on the last day of the year. To obtain statically meaningful results, we have found an annual time period to be the shortest time period that is feasible. The statistical methodology used to create the indexes requires substantial and uninterrupted data in each time period. Our indexes explain from 50-72% of the variation of a measure of the returns of the underlying objects.

In general, and this year in particular, many art market participants would like to have some information on the tenor of the market during the year. To try to satisfy this demand, we decided to issue periodic index tracking updates during the year. We are now getting sufficient, and timely, incremental data during a year so that at periodic intervals we can recreate our index with the sales that have transpired during the year up to that date. We treat the sales in each successive year-to-date period as if they represented transactions for a full year.

These tracking values assume that no additional repeat sale pairs would be added to our database between the end of the relevant tracking period of the year and the end of the year for each collecting category. The latest tracking information is also available to premium members of this website.

We intend to issue these tracking reports after the first three, six and ten moths of each calendar year. This approach is for tracking purposes only. We are not now providing and do not intend in the future to publish, long term return, risk or correlation studies based on this tracking information. We have not studied whether these interim tracking results are good or bad predictors of the final year end index values.

We must also point out that prior performance of our indexes is no guarantee of future results. We are not financial advisors or in the business of recommending art as an investment. Investment decision should be based on the risk return tolerance and time horizon of the nvestor with, if desired the support of a licensed financial advisor. This information and the information on our website is provided "as is" and no representations or warranties either express or implied of accuracy, merchantability, fitness for a particular purpose or of any other nature are made with respect to this information or to any expressed views presented in this information.